For DTC and retail brands opening a wholesale channel
Add a B2B channel to the Shopify store you already run
QuotWay adds a Request a Quote path to your existing Shopify store, so wholesale and trade buyers can ask for pricing while retail checkout stays exactly as it is. Show quoting only to the right customers, keep trade prices private, and turn accepted quotes into real Shopify orders - no separate storefront, no migration, and no Shopify Plus required.
A new B2B channel on the store you already run
You don’t need a separate wholesale site to start selling B2B on Shopify. QuotWay adds a quote-and-negotiate channel inside your existing store - the same theme, the same products, the same admin - so retail keeps converting while wholesale buyers request pricing.
- One store, two motions - retail buyers check out as usual; wholesale buyers request a quote
- No second site, no migration - QuotWay lives in your current store and admin, nothing to rebuild
- No Shopify Plus required - B2B on Shopify is plan-agnostic; QuotWay works on standard plans too
- Real Shopify orders - accepted quotes become native Shopify draft orders, no parallel data silo
Add a quote path beside your retail checkout
QuotWay adds a “Request a quote” button alongside your existing “Add to cart” button - it never replaces retail checkout. Retail shoppers buy the way they always have; wholesale buyers ask for a quote instead. You decide where the quote path appears.
- A “Request a quote” button on products, the cart, or the whole catalog - added through your theme
- Retail checkout untouched - “Add to cart” and the standard Shopify checkout stay exactly as they are
- A configurable quote form captures what you need to price a trade order: quantities, company details, and built-in fields, plus custom fields on Starter+
- Guest quoting lets a new wholesale lead request pricing without creating an account first; the quote attaches to their account when they sign up
Show quoting only to the right buyers
QuotWay shows the quote path only to the customers you choose - so your retail visitors never see wholesale pricing or a quote button, and trade buyers get exactly that. Targeting rules decide who sees quoting and who sees normal retail checkout.
- Target by customer tag - tag your trade accounts and show quoting only to them
- Target by customer segment (Starter+) - use a Shopify segment of your wholesale buyers
- Target by product or collection - open quoting on a wholesale catalog while retail products stay normal
- Hide prices for B2B buyers (Starter+) - swap the price and “Add to cart” for “Request a quote” so trade pricing stays off your public retail pages
Hiding the price hides it on your storefront for the targeted buyers - it is a storefront control, not a way to remove the price from Google or other search engines.
How QuotWay fits your DTC store
QuotWay slots into the retail store you already run and adds the four pieces a wholesale channel needs - capture, control, negotiation, and conversion - without a separate system.
| Your DTC reality | What QuotWay adds | Where it lives |
|---|---|---|
| Retail checkout works; wholesale buyers want pricing | A “Request a quote” button beside “Add to cart” | Your existing theme (quote requests) |
| You can’t show trade pricing on public retail pages | Hide price + show quoting only to wholesale buyers (Starter+) | Targeting rules (quote requests) |
| Trade buyers negotiate; email gets messy | Versioned proposals and round-by-round counter-offers | The negotiation engine |
| New wholesale leads bounce at a login wall | Guest quoting - request first, account later | Storefront + buyer portal |
| Re-keying wholesale orders into Shopify | One click from accepted quote to a Shopify draft order | Native conversion |
Start free, scale as B2B grows
Start on the free Lite plan to test wholesale interest, then upgrade only when the channel earns it. You don’t have to commit before you know the demand is real. All paid plans include a 14-day trial, and annual billing saves 20%.
- Lite - Free. Up to 10 quotes/mo, 1 seat. Run a complete request → negotiate → draft-order loop and see whether wholesale takes off
- Starter - $29/mo. 200 quotes/mo (then $0.50 each, capped), 3 seats. Adds hide price, buyer counter-offers, the branded buyer portal, custom form fields, and proposal PDFs
- Professional - $79/mo ⭐. Unlimited quotes, 10 seats. Adds approval workflows, automation rules, and full analytics for when wholesale becomes a daily motion
- Enterprise - $199/mo. Unlimited seats, plus Shopify B2B Companies, Locations, and payment terms for buyers who order against accounts and net terms
Keep exploring
Questions, answered
Can I add B2B or wholesale to my Shopify store without Shopify Plus?
Yes. Shopify’s B2B features are plan-agnostic since Shopify’s 2026 rollout, so you can add a wholesale channel on standard Shopify plans - Plus is not required. QuotWay installs on your existing store and detects what your store supports, adapting automatically. You can start a quote-based wholesale channel on the free Lite plan with no plan upgrade at all.
Do I need a separate store or site for wholesale?
No. QuotWay adds a Request a Quote path to the same Shopify store you already use for retail - the same theme, products, and admin. There’s no second storefront to build, no migration, and no headless setup. Retail and wholesale run side by side from one store.
Will adding QuotWay change my retail checkout?
No. QuotWay adds a “Request a quote” button alongside your existing “Add to cart” button; retail shoppers continue to check out through standard Shopify checkout exactly as before. The quote path appears only where you place it and only to the customers your targeting rules choose.
How do I show quoting to wholesale buyers but not retail shoppers?
QuotWay uses targeting rules to control who sees the quote path. Show quoting to customers with a “wholesale” tag, to a Shopify customer segment (Starter+), or on a wholesale-only collection - and on Starter+ you can hide prices and swap “Add to cart” for “Request a quote” for those buyers, so trade pricing stays off your public retail pages. (Hiding the price is a storefront control and does not remove it from search engines.)
Open your wholesale channel on the store you already have
Add QuotWay free, place a “Request a quote” button beside your retail checkout, and start capturing trade buyers today - same store, new revenue channel.
Free Lite plan · 14-day trial on paid plans · Works with Shopify Plus